Number 1...Your data has aged

Did you know that up to 30% of your B2B contact information (higher for emails) is most probably out of date? Aged data is a serious problem. After all, if you want the best results from your marketing and communication campaigns, it makes sense to talk to the right person via the right contact details. So beware. It’s not enough to have someone on your list – you must have a robust process to check that the right information, about the right person, is locked away in your database.