Number 7...You hold data in multiple places

Do you store data in lots of different spreadsheets, systems and databases? Not only is this practice inefficient, unless your data is in ONE place, you’ll never have the whole picture. B2B publishers should strive to achieve a Single Customer View. In short, this data management practice ensures all data is held in one, central database, which can be easily accessed, segmented, and used to market your products and services, efficiently.