Functioning without a CRM?

A lot of small businesses don’t realize that a CRM solution would allow their business to grow… and then continue to grow.

So what challenges will you face without a robust CRM system in place...

 

Number 4

Inability to Determine Marketing ROI

No longer are the days of trying to guess if a sale was associated to a specific marketing campaign or another. With CRM, you can track digital marketing campaigns, associate leads to specific campaigns and follow that lead through the sales/marketing funnel in order to evaluate the return on investment.