What do you mean by CRM?

When you say "We need CRM" do you know what you're asking for?

CRM is not just a piece of software.

You really need to prioritise...

a) what customer focussed decisions you want to be able to make to best support your business
b) what software can achieve this

CRM is understanding your customer and developing your business processes to serve them. So it might be...

• good segmentation to enable relevant communications.
• just phoning back when you say you will.
• understanding where they sit in your sales cycle to enable the best outcome between them and your sales team.

We preach a data-first approach.

Without that and a company-wide adoption of that approach, success is but a dream.

I'd love to know exactly what you need your CRM to do? Maybe we can build it for you ...